Field notes · free
The techniques, without the gate.
Six short essays from the curriculum. Read them before you pay for anything. The quarterly letter is optional and, in this preview, stays on your machine.
01 · 7 min
The one-sentence offer
If a stranger cannot repeat what you do, the rest of the system has nothing to carry.
Read02 · 6 min
Where attention already is
New channels are expensive. Start with the room your buyer is already in.
Read03 · 8 min
One idea, a whole week
Volume problems are usually idea problems. Extract more from a single sharp point.
Read04 · 6 min
A first message that can earn a reply
The job of the first note is not to close. It is to be worth answering.
Read05 · 9 min
Reading a market in public
You can learn a category from what companies choose to say out loud.
Read06 · 5 min
The metric that actually moves
Most dashboards are a way to avoid deciding. Pick one number and a review.
Read
The quarterly letter
A short note when a module changes. The essays above stay open either way.