Free tools

Two workshops you can use before the course.

A headline studio and a five-point offer score. They run entirely in the browser — useful for drafting, not a substitute for talking to a buyer.

01 · Headline studio

Draft four lines from one offer.

Who it is for

The outcome

The vehicle

02 · Offer score

A specific reader, not “everyone”Name a role, a situation, or a company stage.
An outcome they can pictureSay what changes, in their words.
One piece of proof beside the claimA number, a before-and-after, or a constraint you work within.
What is included — and what isn’tBoundaries make an offer feel real.
A single next stepOne button, one sentence, one action.

0 / 5

Early. Name the reader before you write the headline.

Next: Name a role, a situation, or a company stage.