Field notes/6 min read
Where attention already is
New channels are expensive. Start with the room your buyer is already in.
List the last ten places a potential buyer asked for help: a Slack community, a newsletter they reply to, a search query, a colleague’s introduction. That list is more useful than a platform trend report.
Pick the room where you can show up every week without performing a personality you do not have. Consistency beats a channel that looks bigger and feels false.
Give the experiment a kill date. Four weeks, one cadence, one measure — replies, qualified conversations, or applications. If it does not move, leave.
A second channel is a reward for a first channel that works, not a hedge against choosing.
Keep going
One idea, a whole week
Volume problems are usually idea problems. Extract more from a single sharp point.
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